Enhanced Ebook Report
Enhanced eBooks Today and Tomorrow: A Survey for Authors and Publishers, by Peter Meyers with an introduction by Mike Shatzkin, is a one-of-a-kind opportunity for you to learn about the rapidly expanding market of enhanced eBooks and be fully equipped to develop effective, profitable digital strategy. This 100 page report is not intended to teach technology – rather, it teaches you to think creatively and substantively about how to apply technology to create more appealing and useful eBooks and how to know whether or not you’re succeeding in that attempt.
From the general, including a catalog of options for enhancement, to the specific, like how to make the difficult decision of whether to outsource development, the report provides the background every decision maker must possess. This is an essential resource for anyone interested in the future of publishing.
You may purchase the report on its own for $49 or receive it as part of the E2BU program package with access to our entire series of live webcasts. The report is available in DRM-free PDF and ePub. Visit our Registration page for more pricing information.
Table of Contents
1 Introduction by Mike Shatzkin
2 Enhanced Ebooks Today: An Overview
2.1 Academic
2.2 Children’s Books
2.3 Comics & Graphic Novels
2.4 Fiction
2.5 Instructional/How-to
2.6 Professional/Business
2.7 Science
2.8 Travel
2.9 Everything Else
3 A Catalog of Enhancements: From “Audio” to “Transmedia”
3.1 Accelerometer
3.2 Accessibility
3.3 Analytics
3.4 Animations
3.5 Annotations
3.5.1 Internal
3.5.2 Shared
3.6 Audio
3.6.1 Music
3.6.2 Audiobooks
3.7 Augmented Reality
3.8 Content Structure
3.9 Content Updates
3.10 Covers
3.11 Customization
3.11.1 Cosmetic
3.11.2 Contents
3.12 Diagnostics (aka Assessment)
3.13 Games
3.14 Geolocation
3.15 Hyperlinks
3.15.1 Internal
3.15.2 External
3.16 Images
3.17 Layout
3.18 Metadata
3.19 Registration
3.20 Screencasts
3.21 Sharing & Social Reading
3.22 Supplemental Content
3.23 Table of Contents
3.24 Transmedia
3.25 Typography
3.26 Video
3.27 Web-based Material
3.27.1 Social networks
3.27.2 Multimedia
3.27.3 Dynamic data
3.27.4 Maps & geolocation services
4 Ebook-Reading Hardware
4.1 Dedicated Ereader
4.1.1 eInk, non-touchscreen
4.1.2 eInk, touchscreen
4.2 Tablet
4.3 PC
4.4 Netbook
4.5 Mobile Phone
4.6 Smartphone
4.7 Portable Gaming Device
5 Ebook-Reading Software
5.1 Ereader
5.2 PC-based
5.2.1 PDF readers
5.2.2 Kindle, eReader (Barnes & Noble), and Reader Library (Sony)
5.2.3 Adobe Digital Editions
5.2.4 Blio
5.2.5 Other
5.3 Mobile Phones
5.4 Tablets
5.5 Web-based
5.6 Portable Gaming Devices
6 File Formats and Standards
6.1 PDF
6.2 ePub
6.3 XML
6.4 Mobi
6.5 Flash
6.6 HTML5
6.7 Apps
6.8 Other
6.9 DRM
7 Build the Book: Outsource or Roll-Your-Own?
7.1 Service Providers
7.1.1 ScrollMotion
7.1.2 EnhancedEditions
7.1.3 Oceanhouse Media
7.1.4 Impelsys
7.1.5 Vook
7.1.6 Other
7.2 Conversion Software
7.2.1 Blio
7.2.2 Desktop Author
7.2.3 MotherVook
7.2.4 Other
7.3 Building Your Own Enhanced Ebooks
7.3.1 Microsoft Word
7.3.2 InDesign
7.3.3 Flash
7.3.4 iPhone SDK
7.3.5 Android SDK
7.3.6 HTML authoring tools
7.3.7 Web-based authoring tools
7.3.8 Other
7.4 Workflow Issues
7.4.1 Editing Cycle
7.4.2 Graceful Degradation and Progressive Enhancement
7.4.3 Quality Control (QC)
7.4.4 Print Synchronization
8 Author Relations
8.1 Publisher’s Purpose
8.2 Technology Services and Content Development
8.3 Compensation
9 Legal Matters: Contracts and Rights
9.1 Author Contracts
9.2 Rights
9.3 Sales Territories
10 Distribution
10.1 Do-It-Yourself Approach
10.2 3rd-Party Services
11 Sales Channels
11.1 App Marketplaces
11.2 Ebook Retailers
11.3 Web Storefronts
12 Marketing
12.1 Early Mover Opportunities
12.2 Enlist Consumer Help
12.3 Enable Full-Function Sharing
12.3.1 Downloadable Samples
12.3.2 Widgets
12.4 Books As Marketing Agents
12.5 Author-Driven Marketing
12.6 Publisher-Driven Marketing
12.6.1 Discovery and Curation
12.6.2 Public Relations Campaigns
