Enhanced Ebooks Today: What, How and Why

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In this free 60-minute webinar, our panelists discuss their apps and other notable ebook products in today’s enhanced ebook marketplace.

PANELISTS

  • Jessica Goodman of John Wiley & Sons oversaw the creation of the app for her house’s classic cookbook, “How to Cook Everything.”
  • Theodore Gray, author, developer and founder of Touch Press, took his Black Dog & Leventhal book The Elements and turned it into a sensational interactive app that has been one of the most popular paid apps offered for the iPad to-date.
  • Rhys Cazenove, co-founder of Enhanced Editions, developer and publisher of one of last year’s most acclaimed enhanced ebooks, The Death of Bunny Munro.

Kirk Biglione, E2BU Chief Technology Officer, will moderate the discussion on what kinds of enhancements are possible, how they use them, and what advantages they offer readers.

They’ll explore the boundaries between enhanced ebooks and apps and the implications of enhancing book content, as well as other critical topics, including:

  • How big is the ebook market and what enhancements readers are most likely to be willing to pay for?
  • What we should expect in a basic ebook, and what is an “enhancement”?
  • Does marketing content, like author interviews and reading guides, really qualify as an “enhanced” experience?

Who should attend:

  • Publishing execs looking to quickly gather key developments in the enhanced ebook space.
  • Editors interested in finding what works (and what’s unnecessary) for displaying their authors’ content.
  • Publicists and marketers who want to know whether adding a book trailer counts as an enhancement (and whether producers and readers will see it that way).
  • Trade and Specialty sales people interested in understanding the market leaders making money today.
  • Production professionals with an eye towards competent ebook creation.

Enhanced Ebooks Today was webcast live on Tuesday, June 29.

Rhys Cazenove is a co-founder of Enhanced Editions, a small team of experienced and passionate publishers, editors, technologists, designers and film-makers working together to produce enhanced e-books for the new generation of personal devices.

Rhys is a highly experienced and creative web developer. He has been involved in Digital Publishing and Media for over 10 years.  Previous work includes actioning the digital strategy for Comedy Central (thedailyshow.com, jokes.com & comedycentral.com, amongst others) which included a robust analytics methodology combined with thorough SEO & SEM campaigns.

Jessica Goodman is Associate Publisher of Culinary and Gardening Brands at John Wiley & Sons in Hoboken, NJ.

Jessica manages the publishing partnerships with key partners such as General Mills (Betty Crocker), Meredith (Better Homes & Gardens), and Weight Watchers.  Prior to working in publishing, Jessica worked in various marketing positions in consumer products companies such as Colgate-Palmolive, Gerber Products, and Reckitt-Benckiser.  Her current work ties together her love of cooking, brands and books.

Theodore Gray is an award-winning software developer, author, and popularizer of science. Having started out in chemistry, he joined Stephen Wolfram in 1987 in the creation of Mathematica. Gray pioneered the concept of Mathematica notebooks—which serve as the main interface to Mathematica, and have made possible the creation of millions of interactive computable documents. Ever since the founding of Wolfram Research, Gray has guided its user interface strategy, and has been responsible for a sequence of major innovations.

Over the years Gray has developed an independent interest in science writing and in communicating the excitement and importance of science to a wide audience. He is a Contributing Editor at Popular Science magazine, and has authored its Gray Matter column since 2003. The How 2.0 section containing Gray’s column won a National Magazine Award in 2005, and Gray’s column is a finalist for its own National Magazine Award for 2010.

Gray is the author of Mad Science: Experiments You Can Do at Home–But Probably Shouldn’t, and of the best selling coffee table book The Elements, A Visual Exploration of Every Known Atom in the Universe, now the groundbreaking first product of Touch Press. He is also the proprietor of periodictable.com and the creator of the iconic photographic periodic-table poster seen in universities, schools, museums, and on TV shows from MythBusters to Hannah Montana.